Friday, 5 October 2012


There's been a big hoo-ha in chocolate world recently because Cadbury's are launching a new chocolate bar aimed at the female demographic.

Chocolate is just one of those things that can't be totally aimed at just one gender. Yes, we know Yorkie's are aimed at the male population - but it's not only males who eat it (and Cadbury knows this too!).
I think this is a clever campaign. It intrigues the women, but also the men. When we are told not to do something, we usually do it. As soon as we say "don't look over there because....." we immediately turn around to have a good nosy at whatever induced the conversation. By repeatedly advertising a chocolate bar at women, it makes us want to eat it to see what all the fuss is about - regardless of our sex.
Apparently, it's aimed at women as it's resealable - so we can eat one piece and that save the rest for later. Who has that much self control with chocolate? Not me! Especially since Crispello (that's the name of this new chocolate bar) only has 3 chunks.

So, basically, I think by Cadbury's deliberately stating that this chocolate bar is aimed at women they are just bringing more advertising and media to the chocolate bar to help promote it. So, it's not really about what gender eats the chocolate bar: just that the chocolate bar gets attention, bought and eaten.

...and it seems that I have fallen for their ploy, by writing a blog post on this. Thereby drawing more attention to the Crispello. Also, I will most likely buy this; to see what all the fuss is about!


  1. I hadn't even heard of this before this post! How did I not know??? I love Cadburys, and while that resealable thing is pretty genius I definitely don't have the willpower not to eat it all at once. Will be hunting one of these down at lunchtime x

  2. wow that's interesting. and weird!!! haha! I think you're very right about what Cadbury's doing and how they're bringing more attention to their product that way. Looks so delicious, by the way!