Delightfully Refreshing.

I love online shopping.
1. I get to browse all the high street shops without getting tired legs and manage to sift through the good and bad fairly quickly.
2. I am always able to check newly arrived items of clothing.
3. Usually it is much harder for me to part with my cash online.

However, I am most definitely being tempted to spend some dosh on the new

H&M Autumn Conscious Collection. 

Behold the beautifulness:

(source - with all photograph rights belonging to H&M)

(source - with all photograph rights belonging to H&M)

(source - with all photograph rights belonging to H&M)

(source - with all photograph rights belonging to H&M)

(source - with all photograph rights belonging to H&M)

The collection is based on Swedish folklore and has a brilliant mix of contrasting colours like creamy whites and charcoal black, with a modern update in the form of bold prints and delicate lace. I think what makes this collection stand out from the crowd as well is the length of their skirts and dresses - all knee length. I think it will appeal to a wider market and shows a lovely mix between elegance and class. As well as statement pieces like the burgundy patterened dress, there are also a handful of classic reusable pieces that can be transformed from everyday-wear to glam-wear like the beige knit jumper:

(source)

A lot of the garments are already sold out online - so you will have to be fast to snatch something from this beautiful collection.